IBM has built a management system around marketing efficiency in response to the requirements of the CMO to know the company’s ROI on marketing spend, how best to spend in future and to make marketing decisions data-driven.
A chat-bot product built with IBM Watson AI technology that answers analytics questions and increased productivity by 57% and improved client response by 80%
The social governance community was a resource for governance and standards around how IBM should conduct themselves online both from a brand and employee perspective. Conducted global workshops.
