Voices

ROLE
Summer/Fall Intern

SUMMARY
Voices is an application that allows IBM to leverage social data to power insight and discovery to their enterprise social programs. Initially conceived as a program to unify IBM’s social efforts with common measurement, Voices changed the culture of behavior by rewarding true engagement over volume of reach. At one time, Voices had become the ‘go-to’ service that IBM marketers use to create data-driven social displays and find ‘at-a-glance’ insights into conversations and marketing efforts.

THE PROBLEM
IBM lacked a centralized means to aggregate, score, standardize and promote both socially active IBMers and social news about IBM.

THE PROCESS
The team conducted sessions with Social Business Managers, IBM leadership, and dev to create a system for scoring and aggregation. This was used to define the MVP. Prototypes were created to assess the value with the SBMs and leadership. The team established an agile process of working sketch sessions, followed by simultaneous data prototyping and wireframes.

Voices data comes from a hand-picked list of Twitter accounts selected based on their authority on a specific topic. The idea is that you want to listen to a target audience or demographic, instead of the whole Twitter-verse.

My personal role was to reach out to this hand-picked list to see if they wanted to participate in the user studies.