Data Visualization

The following is a small portfolio of some data visualization dashboards and infographics that I have helped create from my college days as a Senior Graphics Editor for a online digital news source called Neon Tommy as well as my time on the social advertising team and then when I moved into my role as a Product Manager on the Marketing Analytics team at IBM.

Information and data can be beautiful when visualized in an easily, understandable, digestible way.

THE PROBLEM
Data is like oil. It is constantly being gathered and it’s so necessary to use. But it needs to be cleaned, aggregated, scored, and standardized to be utilized. Data is a very useful source when it  is understood quickly and efficiently which is where Data Visualization comes in. Data Visualization was always important with Infographics being born, but the one con with that was that by the time you built the infographic, the data was old. Infographics is for trends and to gain information but not to take action. Now that Data Visualization has transformed into dashboards with BI tools like Tableau, this is for people and businesses to make decisions.

THE PROCESS
My method with visualization goes back to my days as a graphics editor and some best practices

SOLVE A BUSINESS PROBLEM
Consult and strategize with stakeholders to understand their pain points through Design Thinking and user-interviews. Next you dive into the data analysis by exploring and understanding the data to generate relevant insights

VISUALIZE
Validate the business value and improve the user experience through design. Then you can start prototyping visuals with data through PPT or even just paper and pen. Once you are happy with your prototype, then you can start moving into a BI tool

SCALE
Communicate with users and reiterate as necessary. Once you’ve gained good user feedback, make changes, and scale the dashboard for wide usage