Product Marketing

ROLE


Marketer



SUMMARY


I’ve developed an understanding of customers, products, competitors, positioning, and pricing both from when I was in Public Relations/Advertising, as well as my 7 years in Marketing at IBM both as an Account Manager/Analytics Professional as well as Product Manager who went through the full lifecycle of a product from development to packaging and coming up with Go-to-Market and commercialization strategies to sell to Fortune 500 Companies.




THE PROCESS
DEFINE IDEAL PERSONAS-  customer profiles, buyer personas, and target segments, to better understand the motivations, demographics or our targets.

LEVERAGE INSIGHTS - use customer insights to develop messaging and creative assets that educate and convert. I am the data storyteller to audiences to help communicate technical content to non-technical audiences so that they better understand how the product benefits them

UNDERSTAND CUSTOMER - customers want to be understood. My job is to bring the customer’s voice into the creation process both when we build products and when we market products. Having a passion for the arts and sciences, specifically the intersection of both data and design, I believe I need to understand the customer better than nearly everyone else and through Design Thinking, competitive analysis, and diverse collaboration.

EXECUTION
GTM Strategy
* Product-market fit: What problems does this product solve?
* Target audience: Who is experiencing the problem that our product solves? How much are they willing to pay for the solution? What are the pain points and frustrations that we can alleviate?
* Competition and demand: Who already offers what we’re launching? Is there demand for the product, or is the market oversaturated?
* Distribution: Through what mediums will we sell the product or service?